We teamed up with H4B and Alcon to produce a campaign promoting the benefits of a surgical option that addresses both cataracts and astigmatism. We created a 30 second spot that was adapted for print and cinemagraphs - delivering three executions with one production pipeline. The spot required extensive character concepting and integrating live action with CG birds.

Our pre-production team had to familiarize themselves with bird anatomy to the point we where looking at bird skeletons, muscles and exactly how both Andy and Cathy would move. In order to bring the birds to life we worked closely with our storyboard artist and concept artists to bring personality and character to the narrative. The agency provided us with a basic script and from there we had complete creative carte blanche to work with our in-house Creative Director and Live action director to define the flow of the shoot and CG.

The shoot was a fantastic mix of photography, live action film making and digital videos for cinemegraphs. A truly soup to nuts approach to production. We worked closely with the agency to plan the shoot day to ensure each deliverable was captured at the highest fidelity. We had our live action director driving the story for motion, the photographer picking up lifestyle shots and our digital photographer capture cinemegraphs and talent movement. Our VFX supervisors oversaw all the action to capture the information which would translate from the real world into CGI post production.