ALIGN
Demonstrate the Awesome
We partnered with Publicis Groupe to create this :15 spot promoting the Proctor & Gamble probiotic supplement, Align.
PRE PRODUCTION | concept
The brief was to create a CG environment along with floating CG spheres that demonstrate Align’s ability to align the gut.
SHOOT PRODUCTION | BEHIND THE SCENES
Our Creative Director, Jason Guerrero, directed the film.
POST PRODUCTION | CGI
Along-side the live-action talent, the CG environment gives the opportunity to explore more dynamic qualities: the movement of the camera, the character of the spheres and the nature of the space this takes place.
