BERMUDA TOURISM
Commissioned by GlobalHue the campaign for Bermuda Tourism aired in the USA as part of the client’s advertising crusade to attract visitors to the island.
The ad was produced and directed by Taylor James on set in Bermuda with the help of Flynn Production’s team of live-action producers. The cutting-edge one shot TV commercial combines striking photo-realistic CGI with live-action used to create the 30 second fly-around advert of the island. The finished result is a stunning advert with panoramic views of the beautiful island.
PRE PRODUCTION | STORYBOARD
After seeing TJ’s maps for Tourism Ireland, GlobalHue approached us for Bermuda Tourism’s latest TV campaign targeted at audiences on the East coast of the US. The agency’s initial concept focused on using cuts between oversized map icons and slick live-action scenes. From the start, our creative lead, saw an opportunity to create something breathtaking.
With two 30sec TV spots, we needed to create scenes that were varied across the Island. Blending CGI seamlessly with live-action, involved a mountain of technical issues we need to resolve at the pre-production stage before going on-set to Bermuda. As with every production, the agency dealt with one internal creative lead in the team, who helped align the creative vision along with the technical aspects needed to successfully direct the complete production.
Our creatives and concept artists firstly work closely with the ad agency and client to evolve the concept through the pre-production stages, looking to maximise the overall creative message. As always, planning was key to achieving this stunning photorealistic effect. Whilst developing the concept, we build in efficiencies to maximise production value. We combined CGI with photography, shot at our in-house photography studio.
SHOOT PRODUCTION | BEHIND THE SCENES
We managed the shoot production, working in line with the CGI animatics, led in harmony by our Creative Lead, Photographer and Technical Director. We were able to take the photographic assets and comp them into the CGI environment on set, to give the client a detailed visual representation of what the final images would look like.
For the on island live-action production we teamed up with Emma and the team at Flynn Productions. With one fixed camera-move, we quickly needed to confirm our 6 island locations in close proximity and plan a shooting schedule that would allow for lighting continuity in the shots. Focus soon switched to the seamless integration between the live-action plates and the CGI camera. The timing of the camera paths, the distances travelled, the speeds, the voice over and the terrain information conveyed, were important to nail down as early as possible due to timing constraints. At this point, along with reference photography captured from the location scouting, the CGI team back in London had already started building the complete island.
