BOSE
QuietComfort Earbuds
Bose first released their QuietComfort Headphones about twenty years ago. In that time, over-the-ear headphones have transformed into earbuds that are comfortable, durable and sleek. Bose has remained obsessed with the small details that make a big difference – so, they came to like-minded Taylor James for the release of their newest Bose QuietComfort Earbuds.
STORIES
The team at Bose knew they wanted to make compelling claims about the earbuds’ features. With that, we knew our niche for CGI fly-through, blown-to-pieces, deconstruction animations would provide the wow they’re looking for. We put together a treatment with storyboards and pre-visualization to show the client how we would create a weightless and premium feel to the product.
DECONSTRUCTION
MURMURATION
SOUND CANCELLATION
TRANSPARENCY MODE
IMMERSIVE SOUND
BATTERY
SECURE FIT
COMFORT
WATER RESISTANT
LOCK UP
PRE-PRODUCTION ︱ STORYBOARD
For the “Animated Supers” piece, we take an energetic tour through 3D space around the earbuds – each viewpoint projecting personality into the frame. The clean, geometric elements of the motion graphics will provide an elegant counterpoint to the solid, sculptural shapes of the product. The earbuds will be rendered in a sleek photo-real style – a futuristic showroom.
pre-production︱style frames
There will be the perfect balance of clean product lighting in a simple environment, with just enough information to help show perspective and distance. Lighting will be ambiguous of it’s direction but always lands at the perfect place on any surface and material. Every object will feel realistic enough you want to touch it, shadow and highlights will feel soft, so that we show off the detail and curvature of Bose QuietComfort Earbuds.
PRE-PRODUCTION ︱ animation test
The camera and product will dance with each other in 3D space with precise choreography. The transitions occur with a fast ramping acceleration and deceleration to signal the next vignette of typography and motion graphics. After each transition, Bose QuietComfort Earbuds will move at a slower pace to allow the viewer to appreciate the hero product in all its glory. The motion graphics are triggered by, and mimic the soundtrack beats and bass.
ANIMATION REFERENCES
REFERENCES
ALT. EXPLORATIONS | VOLUME
ALT. EXPLORATIONS | IMMERSIVE SOUND
ALT. EXPLORATIONS | NOISE CANCELLATION
TYPOGRAPHY IN FINAL
PRE-PRODUCTION ︱PREVIS
When the earbuds fly to pieces, the real magic begins. We created animation that is coordinated, kinetic and mesmerizing. The earbuds would float and fly around the text, detailing the earbuds’ great new features.
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