Taylor James’ Automotive Division has always focused on delivering the highest possible photorealism in their work. About a year ago, we began to explore new ways of creating digital assets for marketing, visualization and sales within the automotive industry. The goal was to create a multipurpose, high quality environment that could pass for real locations, delivering flexibility and cost advantages for the client. We finally came up with a single asset solution known as Car-Go Realtime. 

Car-Go Realtime creates stills, basic 360 animations, configurators, real-time dealership experiences, VR and more, not only saving time, money and reducing feedback loops, but also improving the consistency of assets across different platforms.

Car-Go Realtime is an innovative client experience, at the forefront of the latest technological innovation to engage its audience. This asset will make a big difference in the Build & Price experiences as it will enable the prospective customer to embark on a customized user journey, arrive at their unique, chosen configuration then transfer their selection through the media module options above.