Care4Today is an online health system that allows Doctor-Patient interaction to highlight and track metrics in the treatment of Crohn's disease. To promote this, we were approached by Publicis Life Brands to build an AR experience showcasing the technology in a patient-led way. We animated a series of narrative story sections based around the central characters: Michael and his doctor. Each story point illustrates a challenge that Michael was having and subsequently able to overcome.

We crafted the 2D animation using a combination of character animation and motion graphics. The motion graphics elements were designed to visualise the patient's journey and illustrate the support network available via the Doctor's computer interface.

Model maker, Ben Millar, built an environmental model of a town centre, which was used as a prop for the AR demonstration at the event. 3D markers were incorporated to trigger the app and playback relevant content.