Carlsberg is known for bringing people together over a beer that is brewed with quality ingredients. In honor of Carlsberg’s 170 year anniversary, we collaborated with FCB Hong Kong to create a celebratory campaign to show the two sides of Carlsberg: the taste and the social.

We created these images through a combination of photography and CG. This started with a liquid shoot to capture the perfect pint and our CG teams sculpted the elements emerging from the foam.

The photo shoot allowed us to capture all the various layers under specific lighting setups that were needed to create the ultimate pint of Carlsberg: the definition of the embossed Carlsberg logo, the color of the beer, foam head, bubbles, spritz and reflections. Our CG team sculpted the shapes and figures emerging from the foam in extreme detail. Textures were accurately recreated by referencing material captured from the shoot; the lensing and lighting setups were matched in CG to ensure all the elements were assembled seamlessly.