This outdoor campaign is to promote Channel 4′s exciting new drama, The Fear, a series about a gangland boss’s descent into Alzheimer’s.

The challenge was to create a surreal and strange visual reflecting the lead characters disorientation and failing grip on reality.

We integrated CGI elements with the expert photography of Kevin Griffin, who came to us with the project, and retouched together to match the dramatic, rather unworldly theme of the crime series. The cross-platform campaign consists of print and digital out of home ads shown on billboards all around the UK, the print is also advertised in national newspapers.