This year, Dole Packaged Foods Europe partnered with Feed the Children to raise awareness and funds for UK children in need. The campaign, conceived in collaboration with creative agency St. Luke's, titled #UnstuffedBears, utilizes the iconic children's toy, a teddy bear, to create an impactful message — 1 in 5 children will go hungry this season. They paint this picture by showing four plush, smiling teddy bears... and not too far away, a fifth bear, who is skinny and forlorn. The campaign encourages consumers to "help feed the bear" with a monetary donation. 

The campaign, which reaches consumers through social media and online video, wanted to give their generous donors an extra special "thank you" for their contribution using augmented reality. Tag leaned on the interactive team at Taylor James to bring the message to life.

With our short turn around time, and our desired user activity, we chose to utilize 8th Wall to create our virtual "thank you." In the animation, the user could tap the sleeping bear awake, and the bear would dance with a personalized thank you message to the donor, which they could access with a QR code. 

We built a production-level animation rig to move our teddy bear in a sophisticated way. More information on this process can be found in this article written by the Taylor James Interactive team.

We paid special attention to the look of the bear. It really calls to mind your favorite childhood teddy bear.

We clarified the animation, textures, and refiners while designing the animation loops and coding the experience. Adobe XD was instrumental in showing the entire team, including the animators and developers, what the experience would look like. To create an extra special ‘thank you’, we decided that the realtime surface within the AR asset would allow you to enter your name to be featured, creating a more personal experience.

To learn more about the campaign, visit Dole's site.