We were commissioned by Unilever to create both print and motion pieces for Dove’s new product, Caring Protection body wash.

The brief was to create the product encased within a protective bubble to illustrate the caring nature of the moisturizing wash. We created all 3 major components in CGI – the bubble, the liquid and the bottle – and then retouched the final image, sticking very closely to brand guidelines from both a color and creative perspective. The liquid was sculpted carefully in Zbrush for the print and then re-used for the motion portion of the job.

We created a full cross-platform campaign which matched in both print and motion for a unified message across multiple disciplines.