Working with our friends at Blue Hive London, Taylor James were asked to create a repeating animation of the Ford Focus car and environment for an App to promote the extraordinary EcoBoost engine in the latest vehicle.

We created everything in CGI; the car was rendered from the top rear view speeding along a virtual road with rolling hills in the distance. The innovative app allows the user to blow into their phone to make the car speed along the road. When the user stops blowing the brakes are applied and the car stops. The app then tells the user the distance travelled and the amount of CO2 they have used by blowing….which is less than the car would have used to cover the same distance!