We partnered with Publicis Life Brands to promote the Elekta Unity (the first MRI-guided radiation therapy system to combine MRI with a linac) at the European Society for Radiotherapy and Oncology. The goal of the campaign is to show how the technology allows physicians to precisely target tumors while avoiding the surrounding healthy tissues. We built a 60 second animation and a corresponding print campaign from the ground up including CGI, retouch and sound design.