We worked on this campaign with M&C Saatchi to promote Etihad’s sponsorship of the Abu Dhabi F1 Grand Prix Race. The concept was to visualize an F1 car made up of objects and elements relating to the Yas Island race track itself–including watersports, live music events, yachts, golfing and the Yas Marina Hotel. All objects were created in CGI, with photographic elements placed in to compliment some of the scenes, like people on the yacht and on the beach.