Vanity Fair

The ad was conceptualized by The Richards Group and with photographer Andy Glass on board, this production took place at Universal Studios in LA with shoot consultancy, CGI, motion graphics and Retouch by Taylor James. 2.5D motion graphics was used as a cost-effective alternative to shooting motion and gave a rewarding and eye-catching outcome. A one-time-only gatefold in the magazine’s iconic Hollywood issue ties in with the Oscars, sponsored by Fiat.

PRE PRODUCTION ︱previs

We led the motion production to create a 2.5d piece as an exploration of what we could do with the still environment. The key requirement for any 2.5d camera mapping is to break the shot down into lots of layers. Having 3 cameras synced on this project allowed for a much wider field of view and gives lots of material to rebuild the projections and allow for a more extreme camera move.

The 1 day shoot at Universal Studios was a culmination of prep work and talented crew members. Even with so many moving parts, we were able to capture the hot pursuit of a glamorous thief escaping a heist through a small Italian street.

Photography integrated with our post department lead to the final 3-page layout. Our design/animators teamed up with the compositing department to create the fun and engaging spread. Paying attention to the details to showcase realism in the world of fantasy, the team brought the backlot to life.