The global campaign for Ford features the Ranger being put through its paces in some remote locations. This integrated campaign required 360’s, POS, social media, print and web based content. In partnership with GTB, and photographer John Roe, we created some of the best examples of CGI photographic realism ever seen. Our technical director was on location capturing all the tech data needed to produce this beautiful body of work. Working seamlessly within the team, our technical director ensured every remote locations was workable for all static and motion deliverables.

Intrinsic to the success of the production was our unique hydraGen® process which allows us to manage complex CGI configurations across multiple scenes in parallel and gives us the flexibility to update vehicle designs with ease at any stage of the production. Coupled with our years of Automotive experience, we were able to ensure the accuracy and integration of the CGI vehicle in each location efficiently, delivering quickly and cost effectively, without compromising on realism.

GTB came to us to create 23 unique shots in total, with 69 adaptations for different regions. We got involved early on during preproduction and assisted on set during the shoot. Back in our London studio our artists integrated the location photography and CGI vehicles to achieve the highest quality finish, while always remaining cost effective within a tight schedule.

On set our CGI Technical Director helped capture HDRI’s and reference materials of the location and also captured additional material to allow us to remodel the scenes using photogrammetry where needed. He was also able to perform very quick on-set scene setups to show how the vehicle would react to each location for client feedback.