Taylor James were delighted when photographer and long time friend Kevin Griffin called us up with this Heineken World Cup project. Working with Irish agency Rothco we worked with Kevin to build a master image to accommodate many media formats and sizes. Using a mix of photographic assets, CGI and our retouch mastery we built this epic Stadium to represent the launch of the 2015 Rugby World Cup.

Following the direction of Rothco’s well developed layouts we set about building the stadium from Kevin’s photography. We replaced the roof, advertising hoardings and sky, added floodlights, rugby posts, corner flags, pitch markings and lots of ticker tape, to create a generic stadium venue! The bottle was shot by Kevin in a studio, set up to replicate the stadium lighting and we created the cap to coin toss transition using CGI. The final grading and atmospherics were applied in post to create the finished showpiece!