The Taylor James Automotive division partnered with RPA and Razorfish to produce online configurators and animated content for the launch of Honda’s new Ridgeline vehicle range. Combining CGI & Photography with our powerful hydraGen® software, we delivered 1,600+ individual images and thousands of configurable components within a tight eight-week schedule.

The Digital Scouting service pre-visualized the vehicle props and talent composition live on-set, removing any guess work from the shoot setups by providing accurate overlays, enabling us to capture more content within faster shoot schedules.
When CGI vehicle data contains 38,000+ parts, the planning and managing of automotive production is paramount. That’s why we continue to develop robust systems and hone processes that are designed specifically to import, organize and streamline data-heavy productions, while raising quality and reducing costs.
Our dedicated automotive artists were able to focus on the creative portion of the project, as our propriety software, hydraGen® was powering through the laborious technical tasks more quickly and without human error! hydraGen® also gives us the flexibility to run many processes in parallel, so we could explore multiple camera angles and lensing options to establish all the exterior and interior POVs, while simultaneously working on materials, textures and lighting, and still allowing flexibility to merge product design updates at any stage of the process.

Each of the vehicles has custom photorealistic materials and textures applied, specific to their trim models and accessories. We then took a real world approach to carefully craft the lighting, using our virtual studio and digital lighting rigs, selectively targeting the key features, surfaces and contouring of the vehicles design.
hydraGen® was instrumental in the delivery of this complex project, allowing us to output over 6000 render passes, stacked into 3600 composited Photoshop layers. Producing consistent and high quality CGI renders allowed our retouch and compositing teams to maximize the final outputs, polish up subtle details, match paint swatches and apply color grading to deliver the very best final quality.