The Lexus UX300e was due to launch during lockdown in 2020, making the client’s original plan for a location shoot impossible. With the Tag Brussels Lexus team, the Taylor James team was able to fulfill the brief as a CGI project, quickly finding options for stock location backplates and HDR domes. The brochure shots came to be in a remote production. Lexus provided us with vehicle data, and our artists worked remotely with the agency creative team to craft the required shots. The images found in the brochure for the Lexus UX300e were created often combining multiple location images, or adding CG elements.