Lovefit is the largest fitness festival in the United Kingdom. Three days of workouts, friends, and party in an incredible location. After working out people feel good, and when they feel good, they want to share it, they do that by taking a mirror selfie. But there are no mirrors in the woods …

We created #LoveYourMirrorSelfie, a filter collection that users can access on Instagram and Facebook. Around an actual mirror installation, located in the main arena, users could explore the filters and share with their endorphin rush or their Lovefit vibes with their friends.

The LoveFit filters were created with Spark AR app technology and implemented through Instagram on LoveFit’s page. Another way to access the filters was through a QR Code which would allow you to use the same filters on Facebook.

Like many other events, Lovefit's growth is based on friend's recommendations. The more the attendee post on social media, the wider the conversation becomes, and the more the Lovefit community grows. It was a pleasure to watch festival goers genuinely enjoying interacting with the filters and helping increase LoveFit’s consumer engagement.