METHOD AND MADNESS
Bottle Design Launch
We partnered with The Public House to create a Newton’s Cradle-inspired animation and print campaign for the redesigned Method and Madness bottles, created by M&E design. To showcase the new design of Method and Madness bottles, the drinks are hanged against a pale wood and concrete background to accentuate the vibrant colours of the labels. The concept of the swinging bottles was to mimic Newton's cradle, representing the balanced blend of ingredients in the whiskey.
Behind the Scenes
Our artists designed and created the contemporary background in 3D, ensuring it matches with the new stylised bottles. After adding the artwork, texture, shaders and liquid to the supplied bottle models, we used keyframe animation to replicate Newton's cradle motion. A still of the bottles mid-swing was then given to our retouch artists who added further realism and played with colour styles to balance the bright colours of the bottle with the light background.
CREDITS
AGENCY: The Public House
PRODUCER: Sam Chan
CREATIVE LEAD: Bendan Haley
CREATIVE LEAD: Louise Adams
TECHNICAL LEAD: Pete Addington
CG ARTIST: Rodi Kaya
RETOUCH ARTIST: Louise Adams
COMPOSITOR: Pedram Razi