With TBWA Paris, the Nissan GT-R v3 “Born Bad Made GOOD” campaign is one we are proud to have worked on — we are admirers of automotive photographer, Sjoerd Ten Kate and the Nissan GT-R v3. We used Digital Scouting and the supplied 3D data to explore possible lensing and height options for the three shots, allowing Sjoerd, the agency, and the client to visualize the final compositions before going to the actual shoot. The main shot for this series was the rear shot: we emphasized the rear lights on the right of the frame while fading the left into near darkness. This allowed the development of the “Born Bad Made GOOD” logo utilizing the car lights to form the “OO” in GOOD. Each of the shots took shape — our retouchers combining multiple exposures shot to make the car sing in the gritty industrial environment. We believe these shots make a series that show this iconic supercar at it’s very best.