Production company Rebolucion, with director duo Bad Hombres and TERAN/TBWA came to us with work for a luxury fashion spot for Mexican upscale department store chain, El Palacio de Hierro. The Dop involved in the project was Galo Olivares who collaborated with acclaimed director Alfonso Cuarón on Oscar-winning Roma. This spot in part was to promote the brand's Noches Palacio Magia 2020 — where shoppers can get points for their purchase at the high-end retailer.

With the story board provided by the agency, we understood the spot was to be a sleek and sexy fashion spot, with a hint of mystery and allure. For the moment where the model draws with light, we researched light traces, and developed some tests of what the scene could look like.

Using the references the directors preferred, we created a proposal for the effects and developed assets to illustrate our vision, like the model painting with light. With the directors' go-ahead, we got to work, keeping them in the loop by sending along our daily progress. Some of the physical set pieces were transformed almost entirely, like the white fashion mannequin into the Venus de Milo. The models now float in thin air to reach for each other, calling to mind "The Creation of Adam."