We're proud to have partnered in creating this delicate and beautiful campaign for a 'biosimilar' medicine for retinal conditions. The concept, based on the unique camouflage abilities of the Orange Oakleaf butterfly, symbolizes the surprising benefits of this medicine, though similar to other branded medicines. This fully CGI project, encompassing both stills and animations, allowed us to meticulously recreate the intricate details of this extraordinary butterfly species and its habitat.

A butterfly’s wings are very complex, made up of hundreds of thousands of tiny scales. To replicate this, we also created thousands of geometry scales in CGI, which were then used to create the textures of the wings. By setting parameters for how the reflections behave, and how light bounces off each scale, allowed us to control the metallic shimmer and iridescence effect.

The wings had a further layer of sculpting to create the detailed crumpling and creases that gives them their delicate and fabric like quality. Tiny hairs and fur were simulated on the body, using multi coloured textures to create a similar iridescence effect on those also. The final model was then rigged, to allow for fine control of the subtle movements of the wings, as well as the take-off and flight animations.

The environment was built up from many different layers, using high-definition scanned vegetation assets and textures. The thick moss and tiny leaves helped us push the environment more into the client’s green and yellow brand colours, whilst still layering in finer organic debris such as tiny bits of grit, bark and twigs.