Teaming up with Saatchi & Saatchi Health, we helped breathe life into their recent campaign for Idiopathic Pulmonary Fibrosis. The integrated print and animation campaign promoted a treatment that slows the progression of the disease and helps patients look ahead to a brighter future. The production was done in-house, from start to finish; character design, photography, CGI, VFX, animation and post were combined to complete the final visuals. Watch this space… a full case study and making of this campaign is coming soon!