Who better to front Pretty Polly’s latest range of tights than Essex-born superstar Jessie J, tonnes of attitude and a fantastic pair of legs! We produced this explosive, pop art inspired multi-platform campaign in collaboration with photographer Aitken Jolly, and was shown on billboards and digital displays across the UK. TJ and BMB were proud to see this campaign be noted as ‘Print Ad of the Week’ in Lurzers Archive.