Signature Kitchen Suite, the luxury kitchen appliance brand of LG Electronics, came us to explore the benefits of using CGI to create custom-designed kitchens for their brand/product catalog. In the past these high-end kitchens were custom built and photographed.  Using CG enabled the client to make significant cost savings on the production and allowed the designers endless freedom to make customizations to their kitchen’s layouts, materials, and propping.  

 SKS collaborated with 11 renowned interior designers to create 11 unique kitchens, each showcasing their innovative product range. Each appliance is aimed at cooks who want to combine their passion for food with their love and appreciation of technological innovation.  

We were supplied with some CAD data and had to model other products from reference photography to create our images. The designers provided us with floorplans, sketches and styleboards for how they envisaged not only the design of their kitchens but also how they would be set dressed. Each kitchen was to tell a story about the products as well as the type of customer that might use them and where they live, from the Country Modern Kitchen in Oklahoma to Capitol City Kitchen in Washington DC to Cucina Mendocino in California. We also visited SKS’s Experience and Design Center in Napa Valley multiple times to take reference images of the entire product line.  This helped our artists better understand and showcase the features and textures unique to the products. 

INTERIOR DESIGNER 01 | Trisha Gaffney

PRODUCTION ︱wip

Our first task was to get each of the products modelled and approved for accuracy. We then had to build out each kitchen, paying close attention to every single detail from cabinet heights, to countertop thickness, to types of door handles and closing mechanisms. Each shot was meticulously planned out and involved angle studies to get agreement on how to best showcase the products and kitchen designs. 

We would also have to prop the kitchens according to the style brief. For the food, we undertook a small-scale studio shoot to capture this from the correct angles and lighting so that it could then be integrated into our scenes by our skilled retouchers. 

Once the master 3d kitchen model had been signed off, we were then able to change camera angles and zoom in on certain areas to showcase other product stories and benefits.

FINAL

We delivered over 100 images for this project in order for the brand catalog to be built out. There were 10 hero kitchen shots, with a further 30 derivatives showing product close ups in scene. We also delivered around 60 images of products on white that were used to create the product spec shots at the back of the catalog. The whole project was completed in 8 weeks.