SOUL CATCHER
With High Wide & Handsome, an LA-based agency, Constellation Brands U.S. called on us to create key art and a visual style guide for their Soul Catcher Cabernet Sauvignon. They wanted our art to "forge a perfect storm", much like the flavor profile of the red, inspired by the uncertain weather in Paso Robles, where each bottle hails from. The notion of nature’s elements contributing to every bottle can be seen in the wood, grapes, vines, and weather systems as they spiral up around the bottle.
PRE PRODUCTION | CREATIVE EXPLORATION
We created concept art to capture the tone of a "perfect storm." We experimented with the bottle caught up in the elements of earth, wind, water, and fire, to find the perfect, striking image. We spent a lot of time trying to find the right balance between energy, details and legibility as well as how we transition from earth, leaves, wind and clouds as we moved up the bottle. Each element had to seamlessly blend into the next.
Gold suggests premium quality, luxury, and a calm after a storm. We looked to images of gold particles, dust and shimmers, and even award statuettes for our mood board.
POST production︱CGI
The image is almost entirely CGI, but blends with stock photography for the clouds and lighting. We used classic modeling for the bottle, ground surface, vine and leaves, and created CGI particle and liquid simulations to bring the artwork to life.
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