TOUJEO
Working with Arnold NY, we executed a fully-integrated campaign for diabetes drug Toujeo. It was a complete Taylor James production, directed by Anthony Furlong, and included :60 :90 & :120 TVC spots and 7 print visuals. We blended motion control, live-action talent, and practical miniature paper-sets and then composited it all into a full CGI paper world.
PRE production
Shoot Production
We partnered with Harpoon for our live action shoot, as well as Tindle Productions for developing live-action paper miniatures. In filming our hero woman, motion controls were utilized to make sure her movements and the camera movements would integrate seamlessly into our 3D world.
Post Production
We assembled a large Taylor James team to develop the complex Toujeo world and bring it to life. This involved modeling of the city our character walks through, animating both the 3D characters and the world around them, and then compositing the hero talent into the space so that it felt like she was walking through the pages of a book.
