FEDEX
UEFA Europa League
FedEx are the proud sponsors of the UEFA Europa League. This recent campaign focuses on the hard work put in by our hero through dedicated training and practice and then taking this onto the big stage, at this years final. FedEx draw similarities in how they work with small businesses to help them grow to a bigger stage.
From initial consultation with Black Book London, our approach focused on controlling this campaign in post. We put forward a detailed photography plan that focused on capturing all the elements needed to be flexible in post to match the two images. Positions of the goals, angles of trees and stadium matched to help control the viewers perspective. This years final is held in Basel, Switzerland, so we went on location to capture the back drop of the stadium. We picked up the other location at Enfields training ground, and all talent were then shot in the studio under controlled lighting which matched the dramatic floodlights of the stadium.
PRE PRODUCTION | concept
Black Book London approached us with their vision for the campaign and asked how we would propose to produce it, and more importantly whether it could be done within their budget and timeline! There is always a way, so we set about drawing up a detailed production plan that was based around shooting across multiple locations in an efficient manor with a heavy reliance on high end post production to bring everything together.
shoot production | BEHIND THE SCENES
Taylor James managed the complete photography production which consisted of three shoot days across three separate locations with our frequent photographer Ben Gold. The first part involved jumping on a flight to FC Basel’s St. Jakob-Park which would serve as our glorious stadium backdrop for the rhs of the image. We had access for a full day including an evening match (which Basel won 3-1 against FC Thun!) and this allowed us to capture a range of plates with the stadium empty and full, ensuring we had lots of flexibility in post.
Next it was immediately back to the UK and a short drive across London to Enfield Towns training ground which was to be the backdrop for the lhs of the image. Here we captured a clean plate of the pitch along with some background extras and props.
Finally we went into the studio to capture our hero football talent. With our background plates already shot we had a clear guide for how the lighting and camera needed to be set up to ensure our talent could be seamlessly integrated into the two environments. We shot a wealth of pose and wardrobe options and had a retoucher on set who was comping together various options for immediate feedback and direction.
POST PRODUCTION | RETOUCH
Our retouch team will work in unison with our photographer, in this case regular collaborator Ben Gold, throughout the whole process, from pulling together style frames during pre-production to being present at each shoot location to oversea both creative and technical requirements. Once back in the studio they are expertly crafting the image, carefully integrating all the elements into one seamless visual.
