Vertu, the world’s leading luxury mobile phone brand, brought Taylor James and renowned fashion photographer Kristian Schuller together for the cross-platform launch of the new Constellation phone. The Taylor James team did technical previsualization prior to the shoot. CAD data was used to replicate the English handcrafted devices and our own leading retouch artists seamlessly integrated each fantastic aspect to create a stunning collection of images reflecting both the creativity and style of the brand.

Using majestic locations and eccentric characters, fashion photographer Kristian Schuller used his wealth of creative knowledge to really bring this campaign to life. Take a look at the campaign below.

Our Technical Director provided VFX supervision on set; handling the pre-visualisation, tracking and advising on- set assembly. Gaining access to the location prior and do a digital recce, we were able to build an amazing library of tools to help solve the various technical and creative obstacles before actually getting on set. By shooting a ‘Photo Fly’, this mass of photographs instantly created a digital version of the sets alongside our floor plans and calculations. The entire scene is then accurately scaled for us to place the virtual camera based on the specifications of the IQ180 and interchange prime lenses to gage perspective.

Supplied with the CAD data, Taylor James created a 3D model that includes the subtleties of manufacturing and handcrafting that make a product look authentic. Creating the hand stitched calf leather, grade 5 titanium and sapphire crystal, this 3D model is indistinguishable from the real thing.

The cross platform campaign spanning both print and digital had the ability to expand throughout every media portal. This fantastic project really shows how CG and photography can work in parallel giving extraordinary results.

Spot the work on their exclusively designed micro-site, online, and throughout national press publications.