We collaborated with Purple Creative agency to help launch Glenfiddich's new flagship packaging throughout their product portfolio.  The distinctive suite of images were created entirely in CGI, combining the very latest VFX technologies to help convey the unique provenance of each signature product.  The production approach and CGI pipeline was tailored to each individual concept, whilst still keeping a consistent visual language across the campaign. 

The Original Twelve Year Old is Glenfiddich's signature style. The natural textures and vegetation represents its provenance of the valley, in an abstract and contemporary space.  A luxurious sculpture that reflects the rich texture depth and complexity of the valleys geology, from the granite stone and fresh spring waters, to the Fiddich fern and fresh grass - a key whisky tasting note.  A full CGI approach, combining photogrammetry scanned textures, Forest Pack and  Houdini liquid dynamics, allowed us to carefully control each element of the sculpture and maximising consistency across both stills and motion.

Development Stages

Modeling

Texturing