Creating all the elements in CGI gave us full control over the motion, allowing us to choreograph movements to feel light and airy with a sense of breeze carrying the different aromas. To help enhance this, we decided not to use camera cuts, but to instead find creative ways to transition the camera and reveal each shot. Using orbiting cameras, focus pulls, close up swipes unfolding backgrounds, we introduced the 4 different products in a seamless flow, carrying the viewer effortlessly along this journey of aromas.

We also added a subtle breathing rhythm to the animations, by accelerating and easing the speed of the elements and the scaling of the products in the camera, to re-enforce the sense of inhaling and exhaling the scents of each product. Both keyframe animation and dynamic wind simulations were used to control the movement of flowers. This helped to create a natural response to the air friction and achieve the delicate flutter of the petals.