Our friends at Mother invited us to collaborate on this outstanding concept for Uber to create origami versions of their vehicles. This OOH campaign would promote Uber Reserve as the first choice service when booking travel to pre-organized events such as a football match or a night at the theater. 

While their initial practical tests with paper were promising, they sought our expertise in CG photorealism to create a unique series of paper cars which were authentically crafted out of folded paper tickets. With a tight deadline but incredible passion we were able to bring to life this beautiful and effective campaign.

TICKET DESIGN

MODELLING

We conducted studies based on origami techniques to achieve maximum realism in folding, and executed multiple iterations with subtle nuances to discover what worked best. We wanted to simplify the cars to an ideal distilled form but also make them still recognizable and unique from one model to the next. We experimented with textures and lighting to enhance each ticket design, bringing out details and small embellishments that you would expect to find if you had one in hand. The CG process became crucial in allowing for a level of control and precision which would help shape the perfect design and composition of artwork across the many faces, folds and creases of paper.

LOOK & DEVELOPMENT