HONDA HR-V

Challenge

The launch of the Honda HR-V is our largest Unreal content production to date. Tasked with producing still imagery and animations of the vehicle, we developed a number of fully CGI environments to build, light, and render the campaign. 72 images were to be delivered for the launch of the HR-V; the first rollout of multiple projects we will create for Honda in 2022, the "Honda-verse."

full cgi backplates | zone 1

full cgi backplates | zone 2

PRODUCTION | lens & real-time angle study

post production | RETOUCH

Solution

Our approach allowed for closer collaboration and a faster workflow. The client truly felt like they were part of the process and were pleased overall with the process. While every project has its compromises in regards to time, feasibility, and more, working in this way allowed us to follow our curiosity and explore options and looks quickly, and make decisions in a timely manner.
With virtual creative production sessions, we were able to deliver an impressive 72 assets in a short amount of time. Working fully in CG environments within UE, the team used cutting edge 3D creation tools such as Unreal Engine 4, 3Ds Max and V-ray to build large scale environments where the new Honda HR-V could be placed into with ease.